YouTube’s New Super Chat XXX

YouTube has a variety of ways for creators to earn money through the platform, but the 2017-launched fun Super Chat feature is one of the most popular. Super Chat allows viewers the option to purchase pinned comments on live streams. It is a great way to earn extra money while still connecting with your audience.

To do Super Chats, viewers must click on the dollar sign icon in the top-right corner of the comment window. After they pay, the message will appear pinned in the stream above all other chat messages for a set period of time, which depends on the amount they donate. Currently, the length of a Super Chat ranges from two minutes for $5 to $500 for five hours. The comment will then disappear from the chat window as new messages are posted. Viewers can choose to include their own message with the purchase.

This is similar to Twitch’s cheering system. Viewers can purchase animated chat emotes using real money, and broadcasters get a share of the revenue. However, Super Chat offers a direct revenue stream for live streaming that doesn’t exist on either Facebook Live or Periscope.

Despite the fact that Super Chat is a great tool for bringing in additional income during live streams, it’s important for both big and small creators to remember that it only makes up about 30% of total revenue earned from a video. It may seem like a substantial chunk, but in reality it’s far smaller than the 50%-to-40% ad revenue split that YouTube gives to partners when they become part of the Partner Program.

Super Chat is not a reliable method for creators to generate stable, consistent income. It’s not unusual for viewers to purchase a Super chat during a livestream and then not donate again. This can damage the viewer’s loyalty to a broadcaster. YouTube and creators need to address this.

Aside from those issues, Super Chat is a useful and convenient tool for both small and large creators to use during live videos. It can help them build a relationship with their audience and encourage more people to join the conversation on their channels. It can also help them to motivate their viewers to support in any way they can.

As long as they meet the requirements for the feature, such as being part of the YouTube Partner Program and having an active AdSense account, YouTube Super Chat is a great option for monetizing their live videos. The company is also working on a real-time payment API that will replace the Fan Funding API at the end this month. This will allow developers to integrate Super Chat and other monetization features into apps that make use of YouTube’s live video platform.